The Dark Knight Rises CASE STUDY

The Dark Knight Rises

The production budget:  $250-300 million ($230 million after tax credits)
Starring:
* Christian Bale
* Gary Caine
* Gary Oldman
* Anne Hathaway
* Tom Hardy
* Marion Cotillard
* Joseph Gordon-Levitt
* Morgan Freeman

Origins of the film: The film is based on the Batman comics, which have gained a large fan-base, creating a high anticipation for theses films, because of the expectations set by the comics. The film was created in the United States and
United Kingdom.


The box office takings: $1,084,439,099


Production companies:

• Syncopy inc.

• DC Comics

• Warner Bros. Entertainment

• Legendary Pictures

Distribution Company: Warner Bros. Pictures. Both done, and with the merging with other companies. Warner Bros studios have been able to accumulate a diverse collection of movies, cartoons and television programmes. By doing so, these fils will appeal to a wider range of audiences and therefore bring in more money of the box office.  

Marketing strategy: Before the release they used twitter hashtags such as #The FirerRises
In July 2011 a teaser trailer leaked online before its official release, therefore the studio released the teaser 3 days after the leak.

Marketing Strategy:  
* Poster
* Billboards
* Adverts
* Subway cups
* McDonalds toys
* T-shirts

Domestic and global appeal:
* United States of America
* United kingdom
* Hong Kong
* New Zealand